Outreach Tools

Help spread the word and encourage neighbors and local businesses to take action to minimize salt use. It's easy! We have a variety of materials, articles, and other resources that organizations or groups can use. 

Amplify our messages on the socials.

Salt Wise Cup:  cup for the salt bucket with a handy reminder that a 12 oz of salt is enough to cover 10 sidewalk squares.

Print resources to help spread the word:
Salt Wise Cups

Templates to help spread the word:

  • Newsletter Article: an article you can customize for a local paper,  community newsletter, Next Door post, etc.
  • Oversalting Email: an email you can customize when contacting businesses that you see using too much salt.

Key messages:

  1. Once you put salt down, it doesn’t go away. Instead, it travels into our lakes, rivers, streams and wetlands, putting aquatic life at risk and endangering our freshwater resources. It only takes one teaspoon of salt to pollute up to 5 gallons of water.
  2. Believe it or not, a 12 oz. cup of salt is enough to treat an entire 20-foot driveway or 10 sidewalk squares. Scatter the salt leaving space between the grains (as shown in the pattern on the cup).
  3. When pavement temps drop below 15°F, salt won’t work. Switch to sand for traction or a different ice melter (PDF) that works at lower temperatures.
  4. Hire a winter maintenance professional that has already been trained or encourage your current applicator to attend a future training. If you see your favorite local business over-applying salt, ask them to talk to their applicator about training and share this handout with them.


WI Salt Wise Partnership: A coalition of organizations working together to reduce salt pollution in our lakes, streams and drinking water.